Titel
How to enhance walking and cycling instead of short car trips
Abstract
The EU-DG VII (Urban Sector) project WALCYNG, which has
the goal to enhance walking and cycling instead of short car
trips, has taken the non-profit-marketing concept, as basis for
the research work. According to this concept, changes in road
user behaviour shall be achieved by improving preconditions for
walking and cycling in the physical sense (product policy); by
improving the image of walking and cycling (communication
policy); and by giving the road users who do not yet walk and
cycle incentives to make them try these modes (incentive policy).
All this should be done on basis of extensive knowledge about the
status quo about the needs, wishes and perspectives of different
groups of road users (information policy). To start with, one
should focus on those, who already walk and cycle and on those
who shall be convinced to start walking and cycling instead of
using the car for short trips. WALCYNG was divided into 12
different work packages. The first seven work packages covered
the information and product policy part. The last work packages
dealt with communication and incentive policy. In the paper some
of the results will be presented.
Forfatter
Annika Nilsson, Department of Traffic Planing and
Engineering, Institute of Technology/Lund University
Keywords - dansk
transportmiddelvalg, fotgängare, cykel, bil,
marknadsföringsmodell
Keywords - engelsk:
mode choice, pedestrian, cyclist, car, marketing model
Session
Trafik og miljø i byer
År
1997
Konferencerapport
Side 67